Head of Demand Gen & Growth
Remote
Reveleer is a healthcare data and analytics company that uses Artificial Intelligence to give health plans across all business lines greater control over their Quality Improvement, Risk Adjustment, and Member Management programs. With one transformative solution, the Reveleer platform enables plans to independently execute and manage every aspect of enrollment, provider outreach and data retrieval, coding, abstraction, reporting, and submissions. Leveraging proprietary technology, robust data sets, and subject matter expertise, Reveleer provides complete record retrieval and review services so health plans can confidently plan and execute risk, quality, and member management programs to deliver more value and improved outcomes.
As the Head of Demand Gen & Growth Marketing, you will develop and scale our top of funnel marketing programs to drive awareness and high quality leads to our sales teams. This role will include leading and coordinating integrated programs across sales and marketing to drive adoption of Reveleer’s platform among enterprise level provider and payer healthcare organizations that include health systems, hospitals, and health insurance companies. In this role, you’ll define and execute marketing campaigns, build and execute an ABM program, execute corporate events, align the teams on KPIs, and drive named account engagement and pipeline for the business. If you are passionate about campaign strategy, architecture, and execution, as well as taking ownership of the overall cross-functional process, then this will be a great next challenge for you. We are looking for someone who has a strong sense of ownership, leadership, and is excited by the idea of acting both operationally (to tactically get things done each week) and strategically (to scale our business in the right ways).
This position will report to the Chief Marketing Officer.
REQUIREMENTS:
- 10+ years of enterprise demand generation and field marketing experience in a B2B SaaS environment, healthcare highly preferred, but not required
- 3+ years of team building and management/leadership experience
- Experience working closely with a leadership team and sales executives to develop marketing processes, strategies, and content requirements
- Experience building and integrating ABM with the sales process
- Experience with marketing and sales tech stack (Hubspot, Marketo, Salesforce)
- Strong and effective communication skills with a focus on relevance
- Data and results driven with analytical mindset with ability to track and report on campaign performance metrics
- Entrepreneurial mindset and enthusiasm for creating a new program and driving adoption
RESPONSIBILITIES:
- Create marketing programs to generate the pipeline needed to achieve the company’s annual revenue target. Work closely with marketing, sales, and client success team to understand pipeline contributions from those functions.
- Own the campaign calendar and drive demand generation activities – including strategic planning, execution, measurement, and optimization.
- Build and drive our ABM strategy and work closely with sales leaders to optimize ABM campaign and tactic mix.
- Develop the campaign creation strategy and operating framework across our paid, owned, and earned channels, then oversee the deployment and optimization of media and digital resources.
- Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales-buying stages, and support account go-to-market plans.
- Deploy marketing initiatives on audience segments, using various mediums, including digital, events, and social media.
- Align go-to-market (GTM) plans between marketing and sales with product launches and new feature releases.
- Build, lead, and scale a high performing, best-in-class growth marketing team
- Analyze performance, report against key metrics, and present to sales and marketing leaders
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
WHAT YOU’LL RECEIVE:
- Competitive salary
- Medical, Dental and Vision benefits
- 401k with Employer Match
- Generous PTO plan
SALARY RANGE: $225,000 – $245,000 / annually
Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
Reveleer E-Verifies all new hires.
Reveleer is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
B2B Key Performance Indicators (KPIs) data-retrieval Analytical skills Artificial intelligence (AI) Writing reports and proposals marketo Communication abstraction Salesforce Team Buildings Entrepreneurial mindset Leadership HubSpot Software Developer Account-Based Marketing (ABM) Pipeline management