Head of Performance Marketing
Purpose of Role
eComplete is looking for a Head of Performance Marketing who will be responsible for designing, developing and executing customer acquisition and retention strategies to identify users through our brand’s as well as our clients’ brands’ core marketing channels. You will lead the development of performance activity within your own team and wider teams while managing relationships with key partner contacts ensuring that strategies are aligned with the overarching business objectives. The ideal candidate is one who is action-oriented, organized operationally, and who likes to take initiative in optimising a brand’s performance marketing approach.
To succeed in this role, you will need to be a strong and polished communicator working with internal (team members) and external stakeholders (founders, managing directors, brands’ performance channel heads) across their entirety of marketing channels (Paid Social, PPC, SEO, CRM and Partnerships).
Location: Remote UK/EU
Responsibilities
- Ownership and accountability of performance channels against goals & KPIs
- Challenging performance with clients and internally to ensure KPIs and targets are reached
- Leading on all strategic decision making across clients’ core paid social as well as PPC presence
- Signing off on creative channel needs in line with brands’ mission, vision and guidelines
- Initiating relationships, with new and existing clients
- Nurturing network & partner relationships
- Ensuring that all client work is continually reviewed in terms of delivery and profitability
- Managing/developing junior team members across clients and in-house
- Building relationships with internal & client stakeholders
- Leading and supporting the existing team/wider teams, enabling their progression
- Delivering industry insight and thought leadership across paid media, SEO, affiliates and partnerships
- Being an expert and providing performance channel expertise in client meetings and pitches
Your Background
- An expert in Performance Marketing, proven track record of managing global programs
- Strong communication and negotiation skills
- Self-starter and you love taking ownership of processes and projects
- Able to inspire, motivate and engage with people
- Able to drive initiatives through and resolve obstacles/blockers effectively
- Positive in nature, able to both develop and get the best out of those around them
- An expert in providing digitally based campaigns and solutions through performance / acquisition channels
- Strategy and planning, with the ability to demonstrate intelligent and outside the box approaches to previous client needs
- Highly organised, analytical, and comfortable presenting at all levels
- Ability to think both creatively and commercially
- Happy to work at both strategic and operational levels and keen to get fully stuck in across a variety of brands and industries at different levels of growth and maturity
- Experience of new product development
Search Engine Optimization (SEO) performance marketing CRM Pay-per-click (PPC)