About the company
Cross Path Capital is a successful and growing remote based eCommerce company that has been in business for more than 8 years. In 2016 we started as resellers out of a garage in Newport Beach, CA and have since grown to a team of 8 selling over $10M of product annually. We sell our products through our 2 main brands – Barnyard Designs (Home Decor), and Seedboy (Gardening) on various channels such as Amazon, Walmart, Wayfair, Shopify, and Faire.
Our main mission is to 1) bring quality products to market at a fair price, and 2) create a work environment for motivated, self driven individuals who want to build meaningful relationships and be a part of something bigger than themselves.
Bringing quality products to market at a fair price is a simple statement, but requires immense skill, coordination, and execution. When a customer trusts us with their hard earned money our promise is to provide them with an experience that leaves them satisfied. Everything from customer service, product design, inventory management, and pricing (to name a few), need to be in sync to make this happen.
By doing this at scale we can create a curated work environment of like minded people working collectively towards a common mission that is bigger than ourselves. We believe in hard work, but also work life balance, intensity and extreme ownership, but also group collaboration and teamwork, being efficient and effective, but also taking time to joke around or check in personally with each other. Above all, we believe that by working together towards a common goal we will create something bigger than ourselves where we can all benefit and share in the success.
Why Join Us
Ready for a new challenge or left feeling unfulfilled in your current role? You will be joining a small but highly dynamic, dedicated, and motivated team. We value continuous improvement and are readily open to new ideas and suggestions. Each individual can and does make a difference. Team members are treated with respect and everybody’s opinion is valued. We work hard and share a strong desire to succeed and improve as an organization as well as individually. You will have the ability to make a major impact on this small but efficient team.
About the role
We’re in search of a full time Amazon Brand Manager, a crucial role in elevating our brand’s presence and performance on Amazon. This position is ideal for a strategic thinker who excels in orchestrating teams and managing the end-to-end product lifecycle on Amazon. If you’re a self starter, adept at steering data-informed initiatives, and possess a creative flair for overcoming market challenges, you’re the candidate we’re looking for.
As our Amazon Brand Manager, you manage the end-to-end functions for our entire product catalog (~200 SKUs) from development to inventory management, pricing, and listing optimizations. Your mission is to amplify our brand’s presence, boost sales through strategic listing optimizations, maintain appropriate stock levels, and secure the best possible rankings across our listings. This role requires a blend of analytical skill and creative ingenuity, with a strong focus on leading teams to execute your vision.
About you
Our Ideal Candidate
In the competitive landscape of Amazon’s digital marketplace, Alex stood out as a beacon of innovation and strategic insight. With over three years of hands-on experience in Amazon listing management and optimization, Alex had developed a knack for turning underperforming listings into top sellers and bringing new best sellers to market, thanks to a deep understanding of SEO best practices, keyword research, and competitive analysis tailored specifically for Amazon.
Alex’s role as an Amazon Brand Manager involved crafting and executing a comprehensive strategy to enhance the brand’s presence and sales on Amazon. They were adept at leveraging high-quality imagery, engaging video content, and A+ Premium Content to make each listing resonate with potential buyers. Beyond aesthetics, Alex initiated A/B testing and ranking experiments, using the insights gained to continuously refine the brand’s approach.
Their analytical skills allowed them to perform meticulous keyword research and competitive landscape analysis, identifying opportunities for listing optimization that many would overlook. Alex led cross-departmental collaborations, integrating compelling copywriting with striking visuals, thereby creating content that not only caught the eye but also converted views into sales. Their understanding of all the intricacies of inventory management allowed them to maintain appropriate stock levels across the catalog so the company could continue to deploy its capital efficiently.
One of Alex’s key strengths was their ability to manage multiple projects simultaneously, maintaining a keen eye on performance analytics to drive continuous improvement. They kept the brand ahead of the curve by staying updated on Amazon’s latest platform changes, emerging trends, and optimization techniques.
Alex’s success lay in their combination of a keen analytical mind, capable of translating complex data into strategic actions, and stellar communication skills, which ensured smooth collaboration across departments. Their proactive approach to compliance and problem-solving helped navigate the brand through Amazon’s intricate operational framework, securing a dominant position in the marketplace. Through strategic thinking, creative ingenuity, and effective team leadership, Alex not only met but exceeded the expectations of their role as an Amazon Brand Manager.
What You Will Do
- Manage end-to-end Amazon FBA product lifecycle, from product development to inventory management, pricing, and listing optimizations through advanced data analysis and system building
- Develop and oversee the execution of a holistic optimization strategy for our Amazon listings. This involves leveraging best in class imagery, video content, listing copyright, A+ Content, and thoughtfully curated product variations/offerings
- Craft a multi-faceted inventory management solution using our 3PLs, AWD, FBA, and other marketplace fulfillment solutions (such as WFS)
- Initiate and supervise A/B testing and ranking experiments, measuring and iterating on each test until we find success
- Conduct meticulous keyword research and competitive landscape analysis to ideate listing optimization opportunities
- Lead collaborative efforts across departments to craft content that resonates – combining compelling copywriting with striking visual elements
- Dive deep into performance analytics, drawing actionable insights to drive continuous enhancement and stay ahead of the competition
- Remain at the forefront of Amazon platform updates, emerging trends, and optimization tactics
- Vigilantly ensure adherence to Amazon’s standards and policies, proactively navigating potential roadblocks
Required Qualifications
- Self starter who can execute a vision and deliver results
- Proven track record with at least 3 years experience in end-to-end Amazon product management and listing optimization
- Possesses a keen analytical mind capable of translating data into strategic actions
- Expertise in Amazon Seller Central, paired with a mastery in keyword research, competitive analysis, inventory management, and SEO best practices specific to Amazon
- Strong communication and team coordination skills
- Organized individual who thrives in managing concurrent projects without missing a beat
- Deep understanding of Amazon’s operational framework and a preemptive approach to compliance and problem-solving.
What’s in it for you?
- Competitive Salary – $2,000 – $3,500 / monthly, based on experience
- Fully remote and full time position ~40 hours per week Mon-Fri
- Flexible working schedule – 3-4 hours mandatory overlap with US EST time zone
- Paid Time Off (2 weeks in year 1, up to 3 weeks based on tenure)
- Performance based compensation
- Join a small team with great potential for growth and career advancement
How to apply?
Applicants must fill out the Google Forms application to be considered for this position.
Thank you for your interest!
Data Analyst Problem-solving Copywriter Communication Competition analysis Search Engine Optimization (SEO) Performance analytics fba inventory-management Team Leader A/B testing Amazon Seller Central Keyword search