Team size and structure?
300
For which tasks (responsibilities)?
-
Develop and implement a cohesive marketing strategy to increase the overall performance and market share
-
Oversee the User Acquisition, App Store Optimization, Business Development, Creatives Production, and other marketing departments, ensuring synergy and efficiency across all channels
-
Manage marketing budgets and allocate funds strategically to maximize ROI
-
Lead and mentor the marketing team, fostering a culture of excellence and continuous improvemen
-
Establish strong relationships with key partners within the mobile gaming ecosystem
-
Collaborate with cross-functional teams, including Product Development and Analytics, to ensure marketing strategies are aligned with company goals and product roadmaps
-
Stay ahead of industry trends and adjust marketing strategies accordingly
-
Report directly to the CEO and provide insights and strategies to the executive team
What kind of professional are we looking for?
-
A minimum of 5 years of marketing experience in mobile gaming, with at least 2 years in a senior leadership role like Chief Marketing Officer, Marketing Director, or Head of User Acquisition
-
Deep understanding and practical experience in User Acquisition, knowledge above the average level of the specifics of work in the areas of App Store Optimization, Business Development, PR, Community Management, Creative Production, and other directions covered by full-cycle mobile game publishers
-
Strong leadership skills with the ability to inspire and drive performance in a fast-paced environment
-
Exceptional analytical skills to measure and enhance the effectiveness of marketing strategies
-
Excellent communication and interpersonal skills, with the ability to negotiate and build relationships with external partners
-
Creative thinker with a passion for gaming
-
Fluent in spoken and written English
What are the conditions and bonuses?
-
Opportunity to work for ZiMAD, a US company with a diverse portfolio of global free-to-play (F2P) projects with a multi-million monthly user base;
-
Involvement in the entire product development cycle;
-
Career growth prospects within an international company;
-
Possibility of relocation;
-
Flexible working schedule;
-
Work from comfortable office in the city of Nis or remotely;
-
Bonuses based on the achievement of KPIs and financial results of projects;
-
Paid conferences, training (including language courses), and workshops;
-
Participation in charity projects.
The selection process
HR interview
Interview with a team
App Store Optimization (ASO) Cross-functional teams Community Manager business development Public Relations Creativity Chief Marketing Officer (CMO)