Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
The Position
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.
That’s what makes us Roche.
The Global Digital Hub has newly been established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.
Your Opportunity:
As a Digital Content & Services Lead , you will work to ensure fulfillment of the Global Digital Hub long term outcomes and strategy as well as excellent delivery of digital content related priorities. The Digital Content and Services Lead will serve as a key member of our team supporting the Pharma division and will be responsible to manage or support digital content and service delivery and production worldwide including management and governance of the related platforms (Veeva, AEM, E-wizzard, etc.) while monitoring Roche’s content KPIs at the affiliate and disease area level. This role will work closely with the affiliate teams and with other partners to ensure a seamless service experience and will act as an escalation point for them, as needed. The role will be also responsible for service delivery, user experience and optimisation of current spend. The role plays a crucial part in establishing and managing day to day digital content and service operations and further optimising them. In this position you will be focusing on:
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Ensuring adoption of Digital Content and Services, continuously improving the service-engagement layer operating model and ensuring optimal utilisation of assigned budgets / reduction in overall spend within the affiliates, leading to OPEX savings in the areas of content and digital,
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Designing and implementing a sustainable standard of service to create consistent levels of service performance and enhance the Lab customer experience,
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Collaborating with global and affiliate teams to develop content strategies that advance business objectives and maximise customer engagement by bringing the Pharma International customer perspective into focus, m onitoring and reviewing the work of the production teams, engagement management team and evaluate their performance,
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Analyzing third-party as well as internal content-creation processes, and creating strategies for service delivery optimisation, establishing and monitoring content-related KPIs at both affiliate and disease area level,
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Understanding technology tools and platforms supporting the digital content ecosystem (content creation, approval, production, channels), providing and adhering to digital content best practices by channel and audience type/segment,
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Acting as a subject matter expert leading activities for management of DAM component design, workflow, metadata, life cycle, relationships, governance and oversight (images, photos, charts, graphs; royalty free/licensed media),
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Identifying onboarding and training needs and develop a standardised training plan to close knowledge gaps and ensure process participants are effectively trained.
Who you are:
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You have a Bachelors or Masters degree in a business or a quantitative field and m ultiple years of digital marketing experience, preferably inclusive of both healthcare and consumer goods industry experience.
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You are an accomplished leader, with a proven experience leading and managing digital marketing teams, and with a deep knowledge of digital content and demonstrated success executing operations and providing high quality enablement of digital engagement.
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You have s trong leadership skills: excellent team management, coaching and mentoring skills, superior planning, process and influencing skills
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You have experience with Veeva Vault PromoMats and extensive technical and business knowledge related to Digital Asset Management, Content Management and/or Content Management Operations, you have experience in tools, standards, policies that support the MLR process as well as other content management-related processes.
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You have demonstrated ability to partner with cross-functional and global teams, managing high-level stakeholders and providing excellent support.
In exchange we provide you with:
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Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.
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Excellent benefits & flexibility: competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. We also ensure flexibility, to help you find your balance: home office is a common practice, and its conditions can be tailored for employees according to needs (1 office day/week on average, and we provide fully remote working conditions within Hungary) . We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
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A global diverse community , where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.
#GlobalDigitalHub# #RSS#
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Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
The Roche Services & Solutions as well as People Support Solutions organisations located in Budapest provide end-to-end business solutions for Finance, Procurement, IT, Communications, People & Culture (Human Resources) and beyond to our Roche colleagues across the EMEA region. Today Roche employs altogether around 2000 employees in Hungary.
Roche is an Equal Opportunity Employer.
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