Purpose Statement
We are looking for a Marketing Manager to develop marketing plans and strategies in order to deliver measurable results. The key ownership area of this role is to ensure marketing campaigns achieve their objectives. You will work with the Global Demand team to create, execute and monitor performance of campaigns. To succeed you’d have excellent project management skills with experience running multiple projects and delivering reports on ROI.
Position Overview
Reporting directly into the Chief Marketing Officer and there are no direct line management responsibilities for this role.
This person will be required to be based in the UK but will support the Global business. Normal working hours apply to this role (9am-5:30pm UK time) however, there may be times where you need to work outside of our usual working hours.
We offer a career with great growth opportunities, an independent work environment, and a dynamic, supportive company with a strong ethical culture. You will work with a team with a passion for their work, a good sense of fun, and a strong work ethic. We offer a collaborative environment that encourages and supports growth and allows you to self-develop, define new ways of doing things, and explore new paths. You will also have the opportunity to work with one of Microsoft’s largest, global, multi-award-winning partners!
The Values of sa.global
- Contribute towards a working environment that represents “one sa.global” where everyone is seen as an equal, and equality and diversity is championed
- Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism
- Come as you are, make work fun & successful, and foster an always learning mentality
Areas of Responsibility
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Brief and oversee the work of internal and external agencies, such as content, digital, and design, who will deliver much of the campaign activity.
- As and when required, evaluate and manage external vendors for content syndication, webinars, virtual/physical events
- Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, website, third party vendors for Content Syndication, Webinars, Events, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend and country demand for revenue
- Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels
- Set up and execute demand generation programs to generate new leads, increase pipeline velocity and progress existing leads and opportunities
- Own, build, maintain and ensure hygiene of the marketing database for priority segments for the local market
- Leverage segmentation and buying group data to define target audiences and channels of reach for demand programs and deliver insights to drive campaign optimization
- Have a firm understanding of historical campaign performance by segment, audience, product, channel, content type/asset and region to drive data-driven strategic campaign recommendations
- Forecast marketing campaign growth and ROI for marketing campaigns
- Work within a budget and report any overspend
- Deliver regular reports of campaign performance and results, including web analysis and evaluation of KPIs
- Collect feedback and use data to inform new campaigns and the evaluation of existing campaigns
- Preferably with experience managing processes on marketing automation system
Skills and Experience
- Ideally, bachelor’s degree in Communications, Digital Marketing or related fields, or equivalent
- Significant (5 years’ minimum) relevant or related job experience
- Strong problem-solving skills
- Exceptional communication and project management skills
- In-depth knowledge of running B2B campaigns around Enterprise Applications
- Ability to manage several marketing campaigns simultaneously
- A good understanding of current marketing trends
- SaaS and PaaS understanding is highly advantageous
Travel
Remote role with occasional travel within the UK and Overseas
Location
United Kingdom
What We Offer:
An exciting work environment that extends across continents with some of the best and most experienced Dynamics 365 functional and technical consultants on the market. A full-time position, excellent team, and competitive salary. Exposure to many different clients and their businesses across the globe. Fully funded professional training to equip you to thrive as a consultant in multiple roles. Continuous professional development support with guidance and mentoring from our dedicated team.
Benefits Package Includes:
26 days holiday plus bank/public holidays
Private Medical Insurance
Health Cash Plan
Pension Plan
Death in Service (Life Cover)
My Perks Savings and Discounts
24/7 Employee Wellness and Support app
Who is sa.global
sa.global addresses industry challenges through vertical-focussed solutions. Leveraging modern technologies like AI and Copilot, we empower organizations to make intelligent decisions and act faster. Our solutions and services are 100% based on Microsoft business applications and the Microsoft Business cloud, and benefit advertising and marketing, accounting, architecture and engineering, consulting, homebuilding, legal, and IT services companies. Through our industry-first approach, we want to put solutions in the hands of people closest to the problem to enable organizations to act faster and make intelligent decisions.
Over 800,000 users in 80 countries around the world rely on sa.global’s industry-focused expertise to gain value faster, adapt quickly to changes, and build for the future. We have 30+ years of real-world experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award, and we’ve been a part of Microsoft’s elite Inner Circle for11 years. Our global organization has a 1000-member team across 25 countries.
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Accounting Artificial intelligence (AI) database-management Search Engine Marketing (SEM) SaaS Communication cloud-computing Information technology (IT) Budget management Search Engine Optimization (SEO) Legal Marketing Automation Engineering Architecture Project management Consulting Brand Manager Marketing Manager Campaign effectiveness Problem-solving Retargeting paas Segmentation Adaptability Web display Advertising Marketing Campaign Management Webinars