What are you working on?
- The name of the project(s): Star Merge
- At what stage of the project(s)? Soft-launch
- Genres: Casual
- Platforms: Mobile, iOS, Android
For which tasks (responsibilities)?
-
Manage the daily operations of User Acquisition, including setting up, managing, and optimizing ad campaigns across various channels such as Facebook Ads, Google Ads, and video networks;
-
Collaborate with the UA Lead to develop and execute user acquisition strategies that attract high-value players for our mobile game, ensuring alignment with overall business goals;
-
Analyze campaign performance data to optimize ROI and LTV, utilizing tools like AppsFlyer for effective tracking and reporting;
-
Conduct competitive analysis to monitor competitor activity in UA and identify growth opportunities;
-
Identify and test opportunities with new partners and channels, owning relationships with them;
-
Collaborate with the Creative Department on creative production to ensure alignment with UA strategies;
-
Work closely with Product and Creative teams to coordinate efforts and share feedback, contributing to operational efficiency;
-
Stay up-to-date on industry trends and best practices in UA to drive continuous improvement and innovation within our strategy;
-
Contribute to UA budget allocation and forecasting, ensuring efficient resource utilization to achieve desired user acquisition goals.
What kind of professional are we looking for?
-
2+ years of proven experience in user acquisition for mobile games;
-
Fluent proficiency in the English language, both spoken and written;
-
Deep understanding of the most effective practices and methodologies in user acquisition;
-
Proven track record of managing successful user acquisition campaigns and achieving growth targets;
-
Proficiency in user acquisition analytics tools such as AppsFlyer;
-
Strong proficiency in data analysis and crafting comprehensive reports;
-
Previous involvement in A/B testing and conducting experiments within user acquisition;
-
Familiarity with various mobile ad platforms, networks, and channels (experience with video networks is a plus);
-
Experience working with IAP monetization models;
-
Ability to collaborate effectively with cross-functional teams;
-
Strong communication and interpersonal skills.
What are the conditions and bonuses?
-
Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project;
-
5 sick days, 28 calendar days of vacation;
-
Working in a team of talented and passionate professionals, with the ability for fast growth in professional terms;
-
Five days full-time, flexible working hours.
The selection process
You can apply directly here:
-
1st interview
-
Test Assignment
-
2nd interview
Cross-functional teams Data Analyst Trend awareness Establishing interpersonal relationships Creativity facebook-ads User Acquisition Competition analysis Communication forecasting appsflyer google-ads A/B testing