What are you working on?
- The name of the project(s): UA Producer
- Genres: Casual
- Platforms: iOS, Mobile, Android
For which tasks (responsibilities)?
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Defining vision and shaping growth strategy, both for advertising channels and for different activities of User Acquisition (attribution, retargeting, fraud, etc.)
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Making key decisions on UA development
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Managing the development of user acquisition algorithms in key channels, and controlling (producing) the relevance, correct usage and efficacy of those algorithms
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Assessing the growth potential of source of traffic based on the company’s business goals
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Developing criteria for success and performing the assessment of work to ensure that the results of user acquisition are transparent and correspond to the approved KPI
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Establishing that all user acquisition activities either conform to pre-established purchasing algorithms or are part of an approved test with a clear and achievable goal
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Defining priorities under which mini teams developing separate channels/UA parts will perform tasks
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Working autonomously with data—launching, analyzing and interpreting the results of advertising campaigns
What kind of professional are we looking for?
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Experience working in a similar role
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Analytical mindset, experience working with marketing analytics tools
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Flexible critical thinking
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Proactive with leadership qualities
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Basic managerial skills
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Upper Intermediate level of English to communicate with partners
What we’d likе:
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Experience working on products in the casual genre with different types of monetization and at different stages of development (growing/mature)
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Experience working with social media (Facebook, TikTok, Snapchat, Twitter, etc.)
Why do we enjoy working here?
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Remote/hybrid options: you can work at our comfortable offices or remotely in Lithuania, Cyprus, Georgia or Montenegro
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Professional growth: we offer English lessons with an instructor, pay for trips to professional conferences, and partially reimburse employees for education
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Flexibility: sometimes you just want to try something new. We get it, so we’ll support you if you decide you want to switch to a new position, role, or project
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Teamwork: we value the expertise of every member of our team, so we really listen to each other
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Data-driven decision-making: all our product-related decisions are ultimately based on metrics, not subjective feelings
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Plus all the standard stuff: official employment, health insurance, and partial reimbursement for your gym membership
The selection process
The recruitment process will consist of two phases: an interview with our Recruiter and a technical interview with our Chief Marketing Officer.
User Acquisition Key Performance Indicators (KPIs) Analytical skills Retargeting attribution marketing analytics tools