What are you working on?
- Genres: Casual
- Platforms: Mobile, iOS, Android
For which tasks (responsibilities)?
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Develop and execute robust user acquisition strategies aimed at attracting high-quality users to mobile IAP game.
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Oversee and optimize user acquisition campaigns across various channels, including Facebook, Google Ads, video networks, and other relevant platforms.
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Conduct in-depth performance analyses of UA campaigns, identifying key insights and implementing optimizations to enhance ROI and LTV.
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Utilize analytical tools like AppsFlyer to track, measure, and report on essential performance metrics.
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Collaborate closely with cross-functional teams, including marketing, product, and data analytics, to align UA efforts with overall business goals.
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Stay abreast of industry trends, competitive landscape, and best practices in user acquisition to drive ongoing improvement and innovation.
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Take charge of UA budget allocation and forecasting, ensuring resource efficiency to attain desired outcomes.
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Provide leadership and mentorship to junior team members, offering guidance and support to nurture their professional development.
What kind of professional are we looking for?
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Minimum 3 years of experience in user acquisition for mobile gaming, with a strong understanding of in-app purchases and monetization strategies.
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Proven track record of managing successful user acquisition campaigns and achieving growth targets.
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Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
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Proficiency in analytical tools and networks such as AppsFlyer.
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Experience with video networks and other relevant user acquisition channels.
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Desire and ability to perform manual tasks as needed to support UA efforts.
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Manage and lead a UA team comprising junior and mid-level UA managers, guiding their strategic efforts and providing direction for optimal performance. Strong leadership skills are necessary to effectively oversee and inspire team members at various career stages.
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Passion for gaming and a deep understanding of mobile gaming trends and player behavior.
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High level of English Proficiency: Upper-Intermediate Level or Higher, both written and spoken.
What is important for us in a person?
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Excellent communication and interpersonal skills
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Ability to collaborate effectively across teams.
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Self-motivated and results-oriented.
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Proactive approach to problem-solving.
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Ability to make informed decisions in a fast-paced and dynamic environment.
Why do we enjoy working here?
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Creative freedom and realization.
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The ability to influence the product.
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Work on cool project.
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Professional team from topnotch mobile development studios
What are the conditions and bonuses?
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Work on a permanent basis.
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Work in a Moldova office or remote type of work.
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Medical insurance.
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Public transport, and parking space if the office type of work is chosen.
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Meals and beverages at the office.
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Pilates. Language and professional courses paid.
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Overtime work is optional and well-paid.
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Options are possible for long-term engagement
The selection process
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Screening with VV Recruiter
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Technical interview
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Final interview
iOS Data Analyst mobile-development Facebook Analytical skills Establishing interpersonal relationships Problem-solving Gaming Marketing Career Consultant Monetization strategies Communication User Acquisition Android Mentoring Decision-making forecasting appsflyer CV screening Leadership google-ads