About the company
At My Business Care Team, we believe in empowering our employees to achieve their full potential. Our growth is fueled by the passion and expertise of our team members. As we continue to expand, we are looking for ambitious, talented, and driven individuals to join us on this exciting journey.
About the role
The Marketing Manager is responsible for developing, executing, and analyzing digital marketing strategies around owned, earned and paid media to grow demand, traffic, and brand awareness. Channel responsibilities will be primarily focused on SEM + SEO, Re-targeting Display Ads, Affiliate Marketing, and Paid Social Advertising.
The Marketing Manager is responsible for delivering tactical strategies that align with brand goals, reporting on performance, and deriving conclusions and actionable insights to improve program efficiency and grow new customers. This person will partner with cross-functional teams to understand the business and oversee third-party agencies to react to trends and drive top-line revenue at a profitable ROAS. The candidate must be experienced and comfortable reporting results and educating all levels of management.
Responsibilities:
- Strategically manage channel strategies which include SEM + SEO, Display Retargeting, Affiliate Marketing and Paid Social Marketing with a heavy focus on optimization to ensure ROI goals and sales/traffic targets are being met
- Partner with marketing agencies on planning and implementation of Paid Search and Affiliate Marketing channel strategies
- Share marketing plans and performance with key internal business partners. Attend appropriate meetings to understand business needs and manage agency as they execute plans within each channel to capitalize on trends, support category demand, promotions and/or brand campaigns
- Build out Paid Social Media campaigns and optimize against an acquisition forecast
- Monitor and report on portfolio performance daily, develop reporting and insight capabilities and processes to effectively assess progress and opportunities from various campaigns
- Set up testing plans within each channel (copy, ads, landing pages, automation, creative) for continuous performance improvement
- Monitor and report organic search results, performing keyword research, bench-marking changes, and work cross functionally with technical teams
About you
- 5+ years of digital marketing experience at a retailer or agency within Paid and Organic Search, Paid Social, Display Advertising, and Affiliate Marketing
- Experience both developing and executing digital marketing strategies and tactics
- Track record of managing paid search paid social, and display advertising programs to a profitable ROI
- Highly motivated self-starter
- Comfortable working independently to achieve a successful result
- Strong analytics and presentation skills
- Ability to analyze marketing campaigns and present recommendations based on results
- Experience with Google Analytics or similar reporting tool
- Data, a technical-focused individual with web analytics experience
What’s in it for you?
- Paid time off upon regularization
- Supportive Team
- Upskill and Training
How to apply?
Apply on our job application here in Jobrack. After you click apply you will automatically direct to our online application.
Thank you!
Marketing Manager Affiliate marketing digital marketing Search Engine Optimization (SEO) Return on Investment (ROI) Traffic Manager Sales google-analytics Search Engine Marketing (SEM) web-analytics