CPS, Inc. true Associate Director of Analytics (fully remote option available) Austin , TX US Posted: 06/12/2024 2024-06-12 2024-07-12 Industry: Advertising Job Number: BT24.5.21.5 Remote Friendly: Remote Experience: Job Description Associate Director of Analytics (fully remote option available) Position Overview: We are seeking an accomplished Associate Director of Analytics working across omnichannel media (Search, Display, Social, Contextual, Email, CTV and OTT) to spearhead our team of Analysts in crafting and executing data-driven, digital marketing strategies. In this pivotal role, you will lead the charge in planning, executing, evaluating, and effectively communicating actionable insights. Key Responsibilities: Measurement Strategy: Develop and implement frameworks to navigate complex projects seamlessly. Craft and execute cross-channel media measurement and testing plans. Collaborate with colleagues and clients to shape effective measurement strategies and techniques. Ensure seamless integration of analytics into all agency production processes. Assessment and Analysis: Lead client communications, simplifying complex results, efficiencies, opportunities, and optimizations that drive tangible business outcomes. Independently and collaboratively assess client media programs, interpreting marketing data and analyzing impact on KPIs and ROI. Deliver insightful analyses and actionable recommendations through various mediums, including dashboards, deep dive analyses, and engaging visualizations. Develop strategic recommendations to enhance investment and marketing strategies based on rigorous quantitative analyses. Qualifications: 5-7+ years of experience in media, marketing, or related fields (Ad agency experience preferred). Minimum 4 years of hands-on experience in an Analytics role. Proficiency in Performance Marketing with expertise in Paid Search, Paid Social, and Programmatic advertising. Proven ability to drive revenue through digital marketing and traditional media channels. At least 1 year of managerial experience, with a demonstrated ability to lead and inspire teams. Strong command over Marketing and Digital Marketing principles. Extensive knowledge of online advertising media channels, including Search, Display, Social, Contextual, Email, CTV, and OTT. Expertise in Web Analytics Platforms such as Google Analytics, Adobe Analytics, etc. Proficiency in ad trafficking/ad serving platforms like Doubleclick, Facebook, Google, etc. Familiarity with Tableau for data visualization. Working knowledge of Google Tag Manager and/or Adobe Tag Manager. Proficiency in SQL, Bonus: R, or Python, along with experience in database administration. Bachelor’s degree in Marketing/Analytics; Master’s degree in Marketing/Business Analytics is a plus.
#LI-BT1 Meet Your Recruiter Bettina Thorn Sr. Recruiter Established in 1998, ad+one is comprised of hand-picked recruitment professionals with over 30+ years of combined recruiting experience serving the advertising and media agency industry nationwide. We pride ourselves on having access to hard-to-find talent and the hottest job opportunities in the industry. Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media and Big Data/Analytics. Connect on Facebook Connect on Twitter Connect on LinkedIn Apply Now: Apply Online Continue with LinikedIn Continue with Facebook Continue with Twitter Apply Later Send an email reminder to: Email Address Share This Job: Login to save this search and get notified of similar positions. Apply Online Apply with LinkedIn Apply with Facebook Apply with Twitter Send an email reminder to: Email Address Share This Job: Related Jobs: There are currently no related jobs. Please sign up for Job Alerts . Loading… Agency Operations Director Memphis, TN PR Account Supervisor Chicago, IL Associate Director of Analytics (fully remote option available) Atlanta, GA Login to save this search and get notified of similar positions. About Austin, TX Discover your next career opportunity in the vibrant job market around Austin, Texas! Known for its lively music scene, world-class cuisine, and abundant outdoor activities, Austin offers a dynamic and thriving environment for job seekers. With iconic landmarks like the Texas State Capitol and Lady Bird Lake, as well as cultural gems such as the Blanton Museum of Art and the historic Paramount Theatre, there’s no shortage of enriching experiences in this city. Home to professional sports teams like the Austin FC, this area provides a perfect blend of work and play. Explore our job listings today and embark on a career journey in this irresistibly charming region that promises growth and endless possibilities. #J-18808-Ljbffr
Tableau adobe-analytics performance marketing Python Researcher R display google-analytics ott SQL Analytics google-tag-manager email web-analytics