Summary The Content Strategist works cross-functionally in a highly visible role to help grow our eCommerce sales by championing content marketing strategy across the company and managing all our email campaigns for the Hunter, Casablanca, and partner websites. Key Success Metrics eCommerce Revenue eCommerce Site Traffic Improving Conversion Rate Essential Duties and Responsibilities Planning and Execution of Content Strategy Lead our content efforts, managing our content marketing calendar and coordinating advanced delivery with marketing team members, ensuring on-time execution, proper audience segmentation, and regular analysis of results. Understands and constantly evaluates the customer interaction with content to solidify brand relevancy and builds effective customer-first content. Establish efficient and collaborative working relationships with key internal partners (Creative, Brand, Sales, Product, and Channel) in order to align on content strategy at the monthly, weekly and daily level across all channels. Manages creative development process for ecommerce content and develops content strategy briefs that serve as the key document for cross-functional alignment. Develop a strong merchandising /product knowledge base for each season’s assortment in order to translate those into the content planning process. Update and maintain site content to ensure all SEO best practices are in place. Assist in writing various content pieces, which includes but not limited to metadata descriptions, Ad copy, email blasts, email subject lines, and SMS campaigns. Monitor, analyze and report on content performance through test strategies (A/B testing, multi-variant) by coordinating efforts across the marketing team. Manage email and SMS campaigns on the ESP platform to include; setup, testing, deployment, trouble-shooting, and reporting Leverages analysis of campaign performance and makes use of customer data to inform future campaign requirements and improvements. Strategize and implement content marketing initiatives aimed at increasing customer lifetime value (LTV) and improving retention rate (RR) by analyzing customer behavior, refining personalized campaigns, and enhancing post-purchase engagement through optimized email and SMS campaigns. Build and manage automations and drip campaigns inside the email platform. Consistently improve deliverability, in-boxing, open, and click rates for Email and SMS campaigns. Leverage demographic, behavioral and purchase information and develop targeted and segmented campaign. Education/Experience Requirements Bachelor’s degree in marketing, business, communications, journalism, advertising, or a related field 2-4 years digital experience Experience with Email Service Providers (Klaviyo, Listrak, Salesforce, Mailchimp etc) Strong understanding of and experience with SEO, SEM and PPC campaign management and execution Fluent in data/analytics strategies and execution (Google Analytics, A/B Testing, Google Tag Manager, Social Analytics etc.) In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, DOMO) Knowledge of current digital media trends and best practices for effective online communications Special qualifications or skills Self-starter with strong organization skills; ability to manage requests and questions with positive attituded. Solid understanding of performance marketing, conversion, and online customer acquisition Excellent writing and editing skills and a portfolio of work that demonstrates them. HTML and Photoshop experience Strong analytical skills and acute attention to details Able to function effectively in a fast paced, multi-task team environment. Highly organized with proven project management skills Experience working with multiple cross functional teams. Explicit attention to detail; creativity & resourcefulness Experience with Blueconic is a plus. Report to the Director of Ecommerce Marketing Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
HTML Content Strategist Assistant Manager google-analytics Search Engine Marketing (SEM) Photoshop Social Media analysis Search Engine Optimization (SEO) google-tag-manager Pay-per-click (PPC) Email marketing A/B testing Project management