About the company
About Us:
Flowlane is a pioneering digital marketing agency renowned for its seamless integration of marketing science and creative genius. We specialize in delivering high-impact marketing solutions through a collaborative ecosystem of specialized agencies. Our mission is to blend cutting-edge analytics with transformative creative strategies to drive exceptional outcomes for our clients.
Renowned for our successful collaborations with leading brands and franchises nationwide, we are dedicated to maintaining our exceptional reputation and delivering top-tier results for our clients.
Join us in this exciting growth phase as we have big plans to build out an international team of killer marketers 🚀
Why Join Flowlane?
- Innovative Environment: Be part of a forward-thinking team that continuously pushes the boundaries of digital marketing.
- Professional Growth: Opportunities for ongoing learning and career advancement.
- Collaborative Culture: Work in a supportive and dynamic environment with like-minded professionals.
- Impactful Work: Play a key role in creating campaigns that make a real difference for our clients.
Our Values:
- Elevating Marketing to Exceptional Heights: We blend analytics with creative strategies to deliver outstanding results.
- Accelerate Success. Magnify Impact: Our integrated approach turns strategic insights into rapid, tangible results.
- Lead Boldly. Impact Widely: We create bold, innovative campaigns that empower our clients to dominate their industries.
About the role
In this full-time, remote position, you will utilize your analytical expertise and strategic mindset to develop and manage paid ad campaigns, specializing either in Meta platforms (Social Ads Specialist) or Google Ads (Search Ads Specialist). Collaborate with our innovative creative team to craft compelling ad copy and visuals, analyze campaign performance, and optimize strategies to deliver exceptional outcomes for our clients. At Flowlane, we value the best ideas, foster a collaborative culture, and offer opportunities for continuous professional growth. If you are a proactive problem-solver with a passion for digital marketing, we want you on our team!
Key Responsibilities:
- Develop, implement, and manage paid ad campaigns on Meta (for Social Ads Specialist) or Google Ads (for Search Ads Specialist).
- Analyze campaign performance and provide data-driven insights to optimize strategies.
- Collaborate with our creative team to develop compelling ad copy and visuals.
- Monitor and report on key performance metrics to stakeholders.
- Stay updated with the latest industry trends and best practices.
Position: Full-time
Location: Remote
About you
Position Overview:
We are seeking two talented and analytical Paid Ads Specialists to join our esteemed team. Individuals who live and breathe paid advertising/media buying. Somebody who excels in both brand advertising as well as performance marketing.
- For the Google Ads Specialist , we are looking for someone with a deep knowledge and understanding of how to structure, launch and optimize Google ad campaigns and ad accounts. Must have strong copywriting skills and is able to read, analyze and understand data to make informed decisions for campaign optimizations.
- For the Meta Ads Specialist , we are looking for someone with deep knowledge and understanding of current and emerging social media trends that contribute to high-performing ads. Must have a stragey mindset, understand the power of branding and is able to translate into high-performing campaigns.
As a member of Flowlane, you will work with leading brands and franchises across Australia, utilizing your expertise in data analysis and strategic thinking to create impactful advertising campaigns. The perfect candidate must be confident in leading the digital department in their preferred platform/s.
We are looking for A Players only. Bring your knowledge and skills to an open-minded group of marketing professionals. The best idea always wins!
Requirements:
- Proven experience in managing paid advertising campaigns (preferably on Meta and/or Google Ads).
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools (Agency Analytics)
- Strong proficiency in data analysis and strategic thinking.
- Background in data science/analysis and direct response marketing is highly desirable.
- Exceptional problem-solving skills and attention to detail.
- Ability to work independently and as part of a team in a remote setting.
- Outstanding ability to identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Proficient in English reading, writing and speaking
What’s in it for you?
What’s In It For You:
- Innovative Environment: Work with a forward-thinking team that constantly pushes the boundaries of digital marketing.
- Professional Growth: Access opportunities for continuous learning and career advancement, ensuring you stay ahead in your field.
- Collaborative Culture: Join a supportive and dynamic team where the best ideas win, and creativity thrives.
- Impactful Work: Play a key role in creating and managing campaigns that make a tangible difference for our clients.
- Flexibility: Enjoy the benefits of a remote work environment, providing you with the flexibility to balance work and life.
- Inclusive Community: Be part of an inclusive workplace that celebrates diversity and fosters a sense of belonging for all employees.
At Flowlane, your expertise will be valued, your ideas will be heard, and your career will flourish. Join us and take your career to exceptional heights!
→ Salary will be negotiable based on the candidate’s experience. How to apply?
If you are a strategic and analytical thinker who thrives on challenges and is eager to make an impact, we want to hear from you!
We want to make sure we are scouting the best talent to join our growing team. Once you click on the apply button, you will be taken to the application form. Take your time and answer each question with detail and honesty.
Note: All applicants must complete the questionnaire to be considered.
Multitasking Trend awareness Data Analyst Problem-solving Data Science performance marketing Strategic Thinking Attention to details google-ads google-analytics meta