Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
The Position
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.
That’s what makes us Roche.
The Global Digital Hub has newly been established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.
The Opportunity:
The Paid Media Specialist is responsible for supporting and partnering with our Business Partners in executing on the paid media strategy by delivering a full suite of objectives across the Roche online presence. The role is expert in all aspects of paid campaign management across different channels and platforms and is able to build out reporting metrics that supports the business in continuing their growth to meet KPIs and objectives. In this position you will be focusing on:
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Working with Digital Marketing managers / social leads across the globe to execute digital marketing campaigns on our core channels: Paid search (Google Ads and Microsoft Ads), YouTube, LinkedIn, Facebook, Twitter, Display, Teads,
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Identifying trends and insights, and optimizes spending and performance based on the insights. Monitor key KPIs for ongoing campaigns and share channel insights with key stakeholders within local and global teams,
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Developing, executing, and optimizing digital campaigns from conception to launch,
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Continually optimizing PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.,
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Compiling PPC Reports with personal comments and analysis of campaign performance.
Who you are:
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You have 1-3 years of experience in Paid Campaign Management and further experience in marketing and multifaceted channel strategies, including proven experience with large, global, multi-channel campaigns and advisory services.
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You have experience in implementing and publishing campaigns through advertisement platforms (Google Ads, Facebook Business Manager, Twitter and LinkedIn Ads).
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You have demonstrated experience of using Google Analytics, Facebook Business Manager, YouTube, Google Ads.
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You have strong communication skills in English (written and spoken) and additional languages are a plus, based on region/customer requirements.
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You are a quick learner and are passionate about technologies and web.
In exchange we provide you with:
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Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.
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Excellent benefits & flexibility: competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. We also ensure flexibility, to help you find your balance: home office is a common practice, and its conditions can be tailored for employees according to needs (1 office day/week on average, and we provide fully remote working conditions within Hungary) . We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
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A global diverse community , where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.
#GlobalDigitalHub# #RSS#
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Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
The Roche Services & Solutions as well as People Support Solutions organisations located in Budapest provide end-to-end business solutions for Finance, Procurement, IT, Communications, People & Culture (Human Resources) and beyond to our Roche colleagues across the EMEA region. Today Roche employs altogether around 2000 employees in Hungary.
Roche is an Equal Opportunity Employer.
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