A large software and gaming company is looking for a Paid Media Specialist to join the Paid Media Execution Team. This person will play a pivotal role in executing digital media strategies, conducting experiments, and analyzing insights. Responsibilities include developing, managing, and optimizing digital campaigns across multiple platforms to align with the company’s overall business goals. The ideal candidate is passionate about marketing and media innovation; this candidate is curious, ambitious, exceptionally self-motivated and can support the various initiatives happening at once.
In this role, you will:
– Be the platform expert to independently develop, configure , execute, and manage comprehensive digital media campaigns across platforms such as Facebook, Google AdWords, TikTok, Twitter, and Snapchat.
– Monitor campaign performance, analyze key metrics, and optimize strategies to achieve maximum ROI and exceed KPIs.
– Build and maintain relationships with media partners to enhance campaign reach and effectiveness.
– Conduct robust A/B testing to refine acquisition strategies and maximize returns on investment.
– Keep abreast of the latest trends in digital media buying and user acquisition.
– Collaborate effectively within the team and contribute to the success of our partners and the company
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to .
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Required Skills & Experience
– 3-5 years hands-on knowledge and experience in configuring paid media campaigns IN PLATFORM within one or more of the following digital advertising platforms (Facebook, Google AdWords, TikTok, Twitter, and/or Snapchat)
– Handled large budgets of 1M+ and coming from a high volume and fast paced background in entertainment or gaming
– Able to handle multiple campaigns simultaneously
– -Experience working at a large Agency with multiple clients within Paid Media
– Passion for Media
– Strong analytical skills with an understanding of the creative development process in media campaigns.
– A proactive mindset with the ability to independently problem-solve in a fast-paced & results-oriented environment.
– Excellent communication and presentation skills, and a strong sense of innovation and collaboration.
Nice to Have Skills & Experience
– Working Experience in the free-to-play gaming sector or mobile gaming company/agency
– Bachelor’s degree in Marketing, Advertising, Digital Media, or related fields
– Ad operations experience
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
Mobile gaming Key Performance Indicators (KPIs) Innovativeness Campaign effectiveness Analytical skills Problem-solving Gaming Fast-paced environment Advertising Marketing Communication User Acquisition Collaboration Return on Investment (ROI) Presentation skills A/B testing