About Us: Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and Twitter, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide and Instagram channel to learn how to ace our interview process. About the Role: We’re Twitch’s in-house creative team, and we’re looking for a Sr. Creative, Copy to drive campaigns and help us continue to build our beloved, one-of-a-kind, rapidly growing Twitch brand. You will sit within Marketing and report to the Head of Creative. The ideal candidate is a conceptual creative and standout copywriter who can balance the authentic, insightful, and strategic with the creative, fun, and funny. They have a love for the ever expanding realms of gaming and the internet matched with a focus on marketing impact and breakthrough. We are a hands-on team in a high-paced company, so we’re looking for someone who can crack a brief, bring ideas, and dig into the details of writing, craft, and execution. They are equally at home in traditional marketing channels as they are experimenting and innovating in non-traditional channels, with experience finding new ways for brands to show up and breakthrough. They bring an optimistic, collaborative working style, and an ambition to make great work that takes our brand to the next level. You Will: Concept, develop, and write breakthrough and effective creative for campaigns, projects, products, and the Twitch brand Drive results in both traditional and non-traditional channels, from billboards to events to this has never been done before and now we’re doing it live on stream. Combine big picture, big idea thinking with focus on craft and technique Produce work from start to finish, either internally or working with production partners Spark innovation in how the Twitch brand comes to life on-platform and in culture Partner, collaborate, and play coop with teams across Twitch and agencies beyond our walls Set new standards for creative excellence and effectiveness, bringing strategy, insights, data, cultural awareness, and results into the heart of our creative conversations. Keep up with current trends marketing, media, technology, the arts and notable creative industries, fueling your POV on our brand, community and how we bring them closer together Do things that earn press coverage, win awards and get the world buzzing about us! Develop an understanding of the Twitch community and Twitch product, using those insights to empower more meaningful campaigns and marketing opportunities. Perks:
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
- Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)
BASIC QUALIFICATIONS:
- 5+ years of professional experience in a creative copy role
- 5+ years experience ideating and executing unique and creative strategies, solutions, and campaigns
- Portfolio demonstrating standout conceptual creative ability, copywriting skills, and success catapulting culturally-relevant brands to the next level.
- Production experience in both traditional and non-traditional channels
- Client-facing experience, collaborative work style, and ability to take feedback
- Understanding of media landscape and channels including Livestreaming, TikTok, Facebook, Instagram, YouTube and any other relevant platforms
- BS/BA in art, design, marketing, communications, or advertising is preferred
PREFERRED QUALIFICATIONS: – A Love of Twitch and the gaming universe We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status, or other legally protected status.
Trend awareness Facebook Tiktok data-management Creativity YouTube Conceptualization Copywriter media Instagram Marketing Information technology (IT) production